Tom Palermo – President & Publisher

A resident of Brevard County, Florida for the past 36 years, Palermo has more than 39 years of experience in the media business as a publisher, editor and industry consultant.  During his career in both corporate and small business entrepreneurial environments, he has founded dozens of local, state, regional and national print and digital publications.

Palermo has written thousands of articles and columns for daily and weekly newspapers, magazines, trade publications and websites – and hosted a weekly radio talk show for seven years. In 2005, Palermo founded Maverick Multimedia, Inc., which specializes in media-specific IT development, niche multimedia publishing and devising comprehensive strategic business and marketing plans.

Palermo is also co-founder of Brevard Production Inc., an organization that owns and produces some of the most significant and compelling annual special events in the region including the Central Humanitarian Awards, the Space Coast Sports Hall of Fame, the Space Coast State Fair, Cocoa Beach Spring Training, the Port Canaveral Seafood & Music Festival, the Space Coast Oktoberfest, Space Coast Home Shows, Space Coast Health Fair and many more.

The founder and president of the Space Coast Publishers Guild, Palermo works diligently on behalf of his industry in regard to innovation, and in upholding the highest standards of integrity.

Dr. Jim Palermo – Partner & Editor-In-Chief

Dr. Palermo, a 38-year resident of Brevard County, touched the lives of countless people during his 22-year practice of general, vascular and non-cardiac thoracic surgery.

In 2002 he transitioned from clinical practice, in which his impact was on an individual patient level, and accepted a position as full-time chief medical officer and vice president of quality management of Health First.

Dr. Palermo made this career transformation based on his conviction that he could personally have a greater impact on improving the quality of healthcare on the Space Coast by more globally addressing quality and patient safety issues as a physician healthcare executive. During his 10 years at Health First, he was instrumental in establishing the patient-centered, patient- safe quality healthcare and service for which Health First is known throughout the Central Florida area.

An accomplished author and sought-after expert in the healthcare industry, Dr. Palermo is an independent consultant focused on healthcare quality and safety, and physician leadership development. He also serves on the board of directors of Florida Medical Quality Assurance Inc., a nationally recognized federal, state and private healthcare contractor dedicated to improving and ensuring the quality and safety of patient care across multiple states.

Dr. Palermo is a graduate of Washington University in St. Louis, the University of Missouri School of Medicine, did his surgical residency in the U.S. Army at William Beaumont Army Medical Center, is a Fellow of the American College of Surgery, and also attained a Masters of Science Degree in healthcare management in 2004 at the University of Texas at Dallas.

Dr. Palermo’s wife Kerry, a registered nurse to whom he’s been married 35 years, partners with him to run the Banyan Tree Ranch in Merritt Island, where they breed, raise and show American Quarter Horses and Labrador Retrievers.

His son, Joe, a well recognized local outdoorsman and Captain-owner of one of the most successful off-shore fishing charter businesses at Port Canaveral for the past 10 years, has a bachelors degree in business, and a masters degree in healthcare administration from UCF, and is a sales executive for an Orlando based healthcare device company that services all of Central Florida.

Dr. Palermo’s daughter, Michelle, was a varsity cheerleader at Merritt Island High School and state champion competitor in High School Rodeo, before attending and graduating with a BS in communications from the University of Georgia. She’s following in her father’s footsteps in the healthcare delivery field and attained her masters degree as a physician assistant from NOVA Southeast in Jacksonville and has worked in the emergency departments of Holmes Regional Medical Center and Palm Bay Hospital for three years.

Giles Malone —  Partner & Vice President

Giles Malone

As one of the most prolific media, entertainment, and sports industry professionals on the Space Coast, Malone has left an indelible mark on Central Florida during his 33-year career.

As co-founder and partner of Maverick Multimedia Inc., Malone has worked with Tom and Jim Palermo to create and develop high-quality publications like Space Coast Daily magazine and

Malone has helped Brevard County become a national leader in youth sports and was inducted into the United Soccer Leagues Hall of Fame in 2002, being recognized as one of the main builders of the game in the region.

As a founding member of the Space Coast Sports Commission in 1987, Malone has been instrumental in building the Space Coast as a premier destination for youth and amateur sports events, which have had a profound effect on the business of sports tourism on the Space Coast. For more than 29 years, thousands of teams have participated in sports events created and produced by Malone’s sports management team, creating millions of dollars for the local tourism economy.

Malone is co-founder of Brevard Production Inc., an organization that owns and produces some of the most significant annual special events in Central Florida, including the Central Florida Humanitarian Awards, the Space Coast State Fair, Cocoa Beach Spring Training, Space Coast Seafood & Music Festival, The Space Coast Sports Hall Of Fame, The Space Coast Public Service Awards  Hall of Fame and many more.

While volunteering for numerous organizations within his community for 30 years, Malone has served as Chairman of the Space Coast Tourism Development Council, President of the Space Coast Sports Commission, Board Member of the Brevard County Environmentally Endangered Lands Committee, Board Member of the Beaches and Shores Beach Preservation Society, Board Member of the Board of Trustees of the Florida Tech Business School, Chairman of the Space Coast State Fair, Founding member of the Space Coast Sports Hall Of Fame, Board Member of the Big Brothers & Big Sisters of Central Florida and as a volunteer soccer coach at Florida Tech.

Malone earned a B.A in Finance from the University of Louisiana in1984 and an M.B.A from Florida Tech in 1986. Giles and his wife Alison have been married since 1988 and have four children – Megan, Victoria, Michael and Grace.

Joshua Adams – Partner & Technology Director 


Joshua started programming at 11 years old and began his freelance web career at 14. His entrepreneurial spirit and years of experience (serving over 750 clients) have led him to become an expert in the fields of web development, digital marketing, and branding. He is the Founder and “Head Honcho” of Rock Paper Simple, , as well as Partner and Technology Director for Space Coast Daily.

Joshua and his team at Rock Paper Simple have served local recognizable companies such as Health First, Satcom Direct, Long Doggers, Space Coast Daily, Pizza Gallery & Grill, Brevard Health Alliance, Craig Technologies, Adventure HQ and Sorensen Moving and Storage.

Joshua’s hard work and impact in the community have been recognized by LEAD Brevard who selected him as a winner for the distinguished “4 under 40” award in 2019. Under his leadership, Rock Paper Simple has also proudly racked up Addy awards every year since its founding including Judges Choice and Best of Show in 2018.  Other awards include semifinalist for Bright House Networks Regional Business Awards (2016), the Business Acceleration Award (2017) and the twice-earned Cocoa Beach Chamber of Commerce Business of the Year award (2011 and 2018).

Joshua serves on the board of directors for Founders Forum as board chair, an organization dedicated to the success of entrepreneurs in Brevard County. He also sits on the board of Brevard Rescue Mission (breaking the cycle of homelessness) and sits as vice-chair of the Space Coast Early Intervention Center (an inclusion school) board.

Personally, he is never satisfied with the status quo and is always working hard to find the simplest, but most effective ways to create results for his clients and ventures. You will frequently hear him say “Ever Forward!”, as he believes the best option is always, always to move forward. He lives to empower talented people and dedicates his work in every endeavor to the glory of God.

Zach Clark – Managing Editor 

Zach Clark brings an extensive background in all areas of digital media as he leads the Space Coast Daily news and information team. Clark has expert knowledge of social media; video production, in both front and back of the camera; radio broadcasting; and television production.

Clark, a native of Omaha, Nebraska, graduated from the University of Nebraska-Lincoln where he earned his bachelor’s degree in Broadcast Journalism. He directed various broadcast productions, and had his own sports talk show in Lincoln, Nebraska on 90.3 KRNU where he managed, wrote, produced and hosted, “The Zach Clark Show.”

In addition to his dedication to breaking news, social media and video production, Clark has a passion for all sports and is a die-hard Nebraska Cornhuskers’ fan and proud alum.

Eric Ciocher – Outdoor Editor & Multimedia Coordinator 

Captain Eric Ciocher is an established professional fishing guide on Florida’s Space Coast and has numerous tournament wins in the saltwater arena.

Captain Eric has over 30 years of fishing experience in salt and fresh water combined and is a published outdoor writer for national and local fishing industry publications.

With over 30 years of fishing experience in salt and fresh water combined, Captain Eric Ciocher is a professional angler on Florida’s Space Coast holding numerous tournament wins as well as being a published outdoor writer.

Dedicated to the sport of fishing – from light tackle spinning gear to fly fishing and everything in between – Captain Eric has tried it all and always aspires to expand upon his evolving techniques wherever his next cast lands him.

Captain Eric brings his fishing expertise and dynamic personality to television audiences around the world producing and hosting the Ultimate Catch television show. Eric travels to World-Class fishing destinations to fish with some of the best modern-day anglers in pursuit of the Ultimate Catch!

Susanne Vaughn – Business Development Specialist

A native of the Mid-Atlantic and 5-year Florida resident, Susanne brings bold and fresh ideas to the Business Development team at Space Coast Daily.

In 2011, Susanne graduated cum laude with dual BA degrees from Washington College (MD) in Theatre and Art with a specialization in Stage Design. She saw that there was an incredible means of communication in creating an environment – it was storytelling without words, only image. This led to a professional interest in marketing, creative design, and brand development.

With an accomplished athletic background, she was coxswain of the men’s rowing team at WC, leading the program to numerous Mid Atlantic Conference Championships from 2007-2011. Still an active member of The USRowing Organization, she currently coaches with Sebastian River Rowing (501c3) and sits on the Board, where she is an asset in growing the program for young athletes in Brevard and Indian River County.

Susanne holds a Masters of Fine Arts in Media Design from Full Sail University, and upon completion, immediately took a role with JLRacing in 2015, a custom athletic wear company in Orange County, California. She served as the Director of Marketing and Event Operations where she dramatically grew retail and team sales, and opened new doors to partnerships with a variety of domestic and international teams and organizations.

She places a strong value on human connection and building relationships. In her spare time, she enjoys socializing and meeting new people, traveling, running, painting, and listening to podcasts like “No Limits” – which explores various female entrepreneurs and their professional and creative journeys.

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